Tony Rinaldis . . .

Founding Principle, CEO & Creative Director

Tony Rinaldis began his marketing career completely by accident in 1979 with the Madison Avenue firm of Bruan & Bianco. While studying law at Rutgers University, he met his first mentor, Roger Bruan, who introduced him to the advertising industry. In 1993 he founded Lantron which later became the AFR Marketing.

His extensive experience of over 25 years in the marketing and advertising business manifests an open-minded, results oriented process that has proven to be both effective and innovative. Tony has produced results for companies such as HP, Bell Labs, Minolta, Sony, Lucent Technologies, Proof of the Pudding, Life University and Kenwood Telecom. As the Creative Director at AFR, Tony leads the AFR Marketing team and works with premier clients to devise insightful, focused long-term marketing strategies.

Throughout his career, Tony has always found two activities that allow him to relax and get away, photography and music. On his short sojourns he enjoys photographing nature and also continues to write songs and play guitar.